Selling nori is not a one-size-fits-all business. Over the years of exporting nori to more than 100 countries, Beijing Shipuller Co., Ltd. has learned that successful export means adapting product, packaging, and service to each market‘s unique demands.
Here is how we serve different types of customers around the world.
Europe: Premium Quality & Consistency
European customers — especially those in France, Germany, and the UK — prioritize quality, appearance, and consistency over price.
For sushi restaurants, the nori must have a deep green color and natural sheen. Any holes or uneven roasting are unacceptable. That is why we supply our Gold grade to this market, with strict visual inspection before packing.
For hotel chains and high-end catering companies, consistency is key. The nori sheets must be identical in size and thickness from one shipment to the next. Our fully automated roasting lines and HACCP-based quality control ensure that every batch meets the same standard.
European market focus: Quality first, price second. Long-term relationships built on trust and consistency.
Southeast Asia: Volume & Cost Efficiency
In Thailand, Vietnam, and Indonesia, the market is highly price-sensitive. Customers buy in large volumes for mass production and local distribution.
Large-scale food producers need low-cost nori that still meets basic quality standards. We supply our Standard grade to this market at competitive pricing.
Local distributors value stable supply above all. Because we purchase a full year‘s raw material before each harvest season and store it in our cold rooms, we can guarantee availability even during peak demand.
Street food suppliers and small restaurants need nori that is easy to handle and fast to assemble. Our standard sheet size works seamlessly with local kitchen equipment.
Southeast Asia market focus: Affordability and availability. High volume, thin margin, reliable supply.
Middle East: New & Growing Markets
The Middle East is an emerging market for nori. Customers here often need education and guidance alongside the product.
New distributors may not know how to store nori properly. We provide clear storage and handling instructions in both Arabic and English. This simple addition has significantly reduced complaints about stale or soggy nori.
Hotels and catering companies are increasingly adding sushi to their menus. They need a consistent supply as their business grows. We work with them to set up dedicated shipping routes and predictable delivery schedules.
Middle East market focus: Support and reliability. Customers value a supplier who helps them build their business.
Why Beijing Shipuller Can Serve Diverse Markets
Our ability to adapt comes from owning and controlling our own nori factory in Jiangsu. We purchase raw material annually in bulk, which locks in cost and guarantees supply. Our cold storage facilities preserve quality year-round. Our multiple roasting lines give us flexibility to produce different grades for different markets. And with 22 years of export experience, we have learned what each market actually needs — not just what they ask for.
Contact:
Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Web: https://www.yumartfood.com/
Post time: Jun-26-2026